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Altamonte Springs-based Adventist Health System, one of the nation's largest faith-based health care systems, with nearly 50 hospital campuses and more than 80,000 employees, today announced that it will soon become AdventHealth. With the name change, the health system will move to being one consumer-centric, connected and identifiable national system of care for every stage of life and health.
As part of this transition, all of Adventist Health System's wholly owned hospitals and hundreds of care sites across its footprint will adopt the AdventHealth name and logo beginning Jan. 2, 2019. The naming structure will allow consumers to more easily distinguish AdventHealth's care locations and services. While its name is changing, the organization is not changing in ownership or business structure.
"We are transforming to be a more consumer-focused health care system to better meet the needs of those we care for and the communities we serve," said Terry Shaw, president/CEO for Adventist Health System. "Becoming AdventHealth allows us to be a fully integrated and distinguishable health system across all aspects of the care continuum, while also speaking to our Christian healing ministry, message of wholeness and our rich Seventh-day Adventist roots."
The name AdventHealth signals the arrival or beginning of health and expresses a strong and clear connection to the healing and salvation that God has promised. Adventist Health System's promise of wholeness is an expression of the belief that caring for the physical, emotional and spiritual needs of every person is the key to good health.
"We want our hospitals and care sites to be places where people can experience hope as well as healing, and the AdventHealth name so appropriately expresses that sense of expectation and optimism while also connecting with our promise of wholeness and our rich faith-based heritage," said Gary Thurber, board chairman for Adventist Health System.
In preparation for the launch of a systemwide brand, the organization spent eight months focused on deploying consistent culture and service practices to solidify the consumer-centric approach that will inform every interaction and experience that patients have with caregivers and team members across all care settings.
"This is a wonderful and exciting time for the organization. We are united by our mission of Extending the Healing Ministry of Christ, as well as our vision, values and service standards to provide best-in-class, consumer-centric care," said Shaw. "In continuing our tradition of healing and hope, we will work to make an even greater impact and foster abundant life in the communities we serve."
In September, a transition campaign featuring television and print ads will begin in various markets across the country. Changes to signage and visual elements at hospitals and other facilities are expected to take place in January when the AdventHealth name is fully adopted systemwide. Joint venture locations will not change as part of this rebrand.
August 14, 2018